Game programmers at Jamy Interactive have huge experience creating online multiplayer and casual games. Jamy Interactive also has professional game design team turning our game development department into a full stage game development company.
Games are going through a revolution on the same scale that web sites did through Web 2.0. The drivers of Web 2.0 were variablized development costs, variablized content costs, variablized marketing costs, variablized distribution costs, and variablized monetization. Exactly the same drivers are starting to apply to games, although they are instantiating themselves slightly differently. Games are moving to the Web and getting cheaper and easier to build, resulting in an explosion of supply.
Simultaneously, as games collide with social networks, and as more internet users fall into the “time poor” category rather than the “time rich,” a vast new demand for games is opening up. Viral marketing is drawing in many new game players as they accept invitations from friends. People who would never identify themselves as gamers are playing more and more games online.
We will explore some of the implications of the changes, how this can reverse the old order of game design, and how both startups and large companies can profit from the disruption and create large and valuable businesses.